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Name Change Toolkit

In November 2023, The Name Matters surveyed businesses and organizations that have already undergone name changes. We were thrilled to received 20 responses.

This Toolkit is intended to help you navigate conversations (with members, leadership, clients, or the public) and decisions about changing your organization or business’s name. We know this process is different for everyone but hope you find this resource helpful.


We have included the experiences and recommendations of those who have already undergone a name change, as well as background information and additional resources to assist you through your journey.

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